How Important is Cover Design?

Author: Bill East

Having spent many frustrating hours creating a story, typing it out, proofreading the text and then sweating on getting the darned thing published, I suppose anything that helps to sell the book is important and cover design certainly helps in that regard!

As book buyers…and I guess we’re all that…I’m sure we’ve been influenced by good cover design. It’s what makes us pick up a book, particularly when the author is an ‘unknown’

Sure, we might replace the book on the shelf for any number of reasons’, the genre isn’t what we’re interested in, the language is too ‘way-out’, the prose is too sophisticated, the print is too small, the book is too heavy, the price is too high, but at least we’ve given the author a chance!

One of the things I like about i2i Publishing is their attitude toward cover design.  They seem to use very professional artists who have no trouble in doing what’s asked of them and making design changes where necessary.

Dino has worked on the covers of my three novels and he’s superb!

All the best for Christmas

Bill East, author of ‘The Arbutus’ and ‘Maddie Trinco’ and JUST PUBLISHED!!! ‘Maddie and the King of Paradise’…available via Amazon/Kindle as an E-book and in ‘hard copy paperback’ at any good bookshop.

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